The State of Whop: 2026 Marketplace Analytics Report

Executive Summary

Whop has grown into one of the largest creator economy platforms, with an estimated $57 million in monthly recurring revenue flowing through its ecosystem. Our analysis of 143,632 products across 88,035 companies reveals a vibrant marketplace dominated by trading and social media communities.

Key findings:

Trading dominates revenue: Trading products generate $17.3M monthly - more than the next 4 categories combined
Free products drive growth: 31.5% of products are free, but they capture 89% of all members
Premium pricing works: Products over $250 represent 14% of the market
Affiliates are everywhere: 87% of products have affiliate programs enabled, with 30% commission being the most common

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Market Overview

Platform Scale

Whop hosts an impressive ecosystem of digital products:

Metric	Value
Total Products	143,632
Total Companies	88,035
Total Pricing Plans	191,238
Total Members	15.4 million
Est. Monthly Revenue	$57 million

The average product has 107 members, but the top performer has nearly 1 million members - showing the massive range between average and breakout products.

Category Landscape

Trading, Social Media, and Sports Betting dominate the platform:

Category	Products	Market Share
Trading	17,370	18.4%
Social Media	13,391	14.2%
Sports Betting	11,861	12.6%
Business	10,597	11.2%
Personal Development	7,070	7.5%
E-Commerce	5,646	6.0%
Fitness	5,604	5.9%
AI	4,561	4.8%
Reselling	3,493	3.7%
Gaming	2,674	2.8%

Pricing Landscape

How products are priced across the platform:

Price Range	Products	Percentage
Free	45,175	31.5%
$0-$10	14,044	9.8%
$10-$25	21,845	15.2%
$25-$50	18,353	12.8%
$50-$100	13,313	9.3%
$100-$250	10,792	7.5%
$250+	20,110	14.0%

Subscription vs One-time:

Plan Type	Products	Percentage
One-time Payment	55,284	38.5%
Free	45,175	31.5%
Subscription	38,863	27.1%

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Category Deep Dive

Revenue by Category

Which categories generate the most revenue?

Category	Est. Monthly Revenue	Products	Avg Price
Trading	$17.3M	3,004	$191
Sports Betting	$4.4M	1,770	$48
E-Commerce	$3.8M	528	$152
Business	$3.7M	613	$235
Reselling	$3.2M	613	$72
Social Media	$2.0M	458	$184
Travel	$1.9M	18	$423
Real Estate	$1.1M	89	$523
Agencies	$936K	102	$789
Personal Finance	$606K	159	$105

Trading products generate more revenue than the next 4 categories combined. This makes sense given the high-stakes nature of financial education and signals.

Members by Category

Where are the members?

Category	Total Members	Avg per Product
Social Media	5.5M	410
Trading	3.0M	171
Sports Betting	1.3M	108
Community	1.1M	12,825
Business	832K	79
Reselling	774K	222
E-Commerce	589K	104

Social Media products have the highest member counts on average (410 members), while Community products (like Chat and Livestreaming apps) show extremely high engagement with over 12,000 members on average.

Category Pricing Insights

Highest average prices:
- Agencies: $789/month
- Computer Science: $769/month
- Real Estate: $523/month
- Travel: $423/month
- AI: $432/month

Lowest average prices:
- Sports Betting: $48/month
- Reselling: $72/month
- Personal Development: $87/month

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Top Products Analysis

Largest Products by Members

The biggest communities on Whop are primarily free products:

Product	Category	Members	Price
Whop Clips	Social Media	975,515	Free
Chat	Community	629,709	Free
Livestreaming	Community	257,557	Free
Media Metas Free Access	Social Media	181,945	Free
TJRTrades - Free Course	Trading	181,161	Free
TJR Trades	Trading	160,288	Free
Free Access (Sports)	Sports Betting	150,822	Free
UGC Factory	Social Media	143,562	Free

Key insight: The top 15 products by member count are ALL free. Free tiers are essential for building massive audiences.

Top Revenue Products

The highest-earning subscription products:

Product	Category	Members	Price	Est. MRR
LuxNomads VIP	Travel	282	$6,500/mo	$1.83M
Lavish Lab	Reselling	477	$3,500/mo	$1.67M
WiM BOT	Reselling	369	$4,000/mo	$1.48M
Daniel Moldawsky eCom Academy	-	768	$1,500/mo	$1.15M
TTW Inner Circle	E-Commerce	721	$8,000/6mo	$961K
Le Mentorat AAA	-	790	$1,079/mo	$852K
STANDARD csomag	Reselling	111	$6,990/mo	$776K
VersusJP subscription	-	175	$3,980/mo	$697K

Key insight: You don't need massive member counts to generate significant revenue. LuxNomads VIP has only 282 members but generates $1.8M/month with a $6,500 price point.

Top-Rated Products

Products with the best reviews (50+ reviews minimum):

Product	Category	Reviews	Rating	Members
Elevate Platinum	Reselling	1,041	5.00	-
Free Access (Elevate)	Trading	1,041	5.00	11,755
Bravo Six Picks	Sports Betting	967	5.00	5,287
Investors Domain	Trading	486	5.00	2,174
Mr Wick's Trading Pit	Trading	456	5.00	3,959

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Pricing Insights

The Free Tier Strategy

Free products are a powerful growth mechanism:

Type	Products	Total Members	Avg Members
Free	45,175	13.7 million	304
Paid	98,457	1.6 million	17

Free products average 304 members vs just 17 for paid products. This 18x difference shows the power of free tiers for building audiences, even if most convert later to paid offers.

Subscription Billing Periods

How creators structure their recurring revenue:

Billing Period	Products	Percentage	Avg Price
Monthly	30,309	78.0%	$230
Weekly	4,878	12.6%	$68
Yearly	1,212	3.1%	$1,104
Quarterly	924	2.4%	$488
Semi-annually	402	1.0%	$587

Monthly billing dominates at 78% of all subscriptions. Weekly billing (12.6%) is popular for lower-priced products averaging $68.

Affiliate Programs

Affiliates are central to growth on Whop:

Status	Products	Percentage
Affiliate Enabled	125,601	87.4%
No Affiliate	18,031	12.6%

Commission rates:

Commission Range	Products	Avg Commission
0-10%	2,098	3.9%
10-20%	6,918	11.9%
20-30%	7,414	21.7%
30-50%	104,998	30.2%
50%+	4,134	56.2%

The sweet spot is 30% commission - used by 84% of products with affiliate programs. This rate is high enough to incentivize affiliates while preserving margins.

Multi-Tier Pricing

Do products with multiple pricing plans perform better?

Plan Tiers	Products	Avg Members
1 plan	117,087	119
2 plans	13,111	37
3 plans	5,421	21
4-5 plans	7,138	98
6+ plans	875	144

Interesting pattern: Products with just 1 plan or 6+ plans have the highest member counts. Simple (1 plan) or comprehensive (6+ plans) pricing strategies outperform middle-ground approaches.

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Key Takeaways for Creators

1. Start with free
Free products average 18x more members than paid products. Use free tiers to build an audience before monetizing.

2. Trading is the golden niche
If you have expertise in trading, forex, or crypto, this category generates 3x the revenue of the next largest category.

3. Premium pricing works
14% of products charge $250+. The top revenue product (LuxNomads VIP at $6,500/month) proves that high prices work with the right value proposition.

4. Enable affiliates at 30%
87% of products use affiliate programs. The standard 30% commission is industry norm for a reason.

5. Keep pricing simple
Products with 1 plan or 6+ plans outperform. Either go simple with one clear offer, or go comprehensive with options for every budget.

6. Monthly billing is standard
78% of subscriptions are monthly. This is what customers expect.

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Methodology

This analysis is based on WhopLens data as of January 2026. We track 143,632 products, 88,035 companies, and 191,238 pricing plans across the Whop marketplace.

Revenue estimates are calculated using member counts and plan prices, with currency conversion to USD. Actual revenue may vary based on churn, refunds, and payment processing.

Explore the full product database on WhopLens and filter by category, price, and more to find opportunities in any niche.

Monthly Revenue by Category